FALCO Dealer Program Features Exclusive Products for Brick & Mortar Retailers
Wholesale Product Lines by FALCO Holsters
We understand the greatest challenge for brick-and-mortar stores is when a customer walks in, tries a product, takes your pro staff's time and advice only to leave, then order the item from Amazon for $1 less.
At FALCO Holsters, we refuse to take up your wall space just to get eyeballs. We want the product you carry to stand out and SELL OUT! To make that happen, we pledge to support you by delivering a dealer program focused on long-term partnerships and reliable sell-throughs versus chasing the quick dollar by pushing our product through every storefront.The FALCO Holsters Brick & Mortar product line is specifically tailored for retailers and is EXCLUSIVE to you.
Why? Because we believe in our product and its unique old-world craftsmanship combined with modern production technology. Since we sell more than 2,000 holsters per week in the U.S., we know our customers believe in FALCO products too.
How Does the FALCO Dealer Program Work?
Overview of FALCO’s Brick & Mortar Exclusive products:
- No direct-to-consumer sales via our e-commerce - We market the products to our online customers. However, rather than selling directly, we refer the customer to your store. The sale is yours.
- No 3rd party sales allowed - Only we own the listings of these products on Amazon to keep ownership. They are listed at MSRP price, with a 4-week lead time & we charge extra shipping. This way, we ensure the consumer won't get a better deal on our product online.
- Low SKU count - We created an easy-to-navigate sizing system that keeps the SKU count low and allows for more efficient inventory management. The sizing & fitment is conveniently listed on the packaging, and an entire category of FALCO products is only available to brick-and-mortar dealers.
- MAP policy - We require our dealers to sign and comply with our MAP policy. While it may be challenging to monitor in-store sales, we are more than able to monitor online offers and promotions to protect your business.
- Territory-based exclusivity - The main benefit FALCO offers is carrying something unique in your product offerings to draw people in. We want to be the “special scotch” on your shelf people come to sip. If you understand the advantage and exceptionality this brings to your store, you are the partner we are looking for.
- Quality guaranteed by name - Holsters are very competitive. We remain committed to our 30 years of holster-making tradition and never lower our quality standards. FALCO is a garage-to-factory success story and remains family-owned and operated. Our name is our pride; we will never trade quality for quantity.
- Competitive MSRP levels – Because we take our competition into consideration, we build our pricing carefully, ensuring our products are easy to sell and offer excellent value for money.
- In-store Marketing support – FALCO tailors our dealer support program specifically to your individual needs by offering banners, signage, POS displays, giveaway/raffle items, swag, and more. Plus, we advertise with nationally recognized platforms, like Guns & Ammo, to build brand awareness at the consumer level. You will not see FALCO trying to fit the round peg into the square hole. We see each retailer as unique.
- No MOQs and great margins - We make it easy for you. We are fans of starting small, figuring out what is moving for you, and continuing to grow the product options and inventory you want.
- Ordering process - Place your orders with FALCO directly or with our distributors. We are here to maintain communications with you and offer direct support to dealers at all times. Orders are fulfilled with our U.S.-based partners, so there are no import requirements or overseas shipment worries. You receive your products hassle-free via UPS/FedEx.
How To Become a Dealer?
Just give us a call or send us a message, and we are happy to set everything up for you.
Your sales and dealer point of contact is:VERONIKA
Sales & Dealer Support
Office: (800) 490-7147
WhatsApp: +421 948 596 156
email: [email protected]